The streaming service is learning the hard way that it’s counterintuitive to act as both a platform and a publisher - now, in trying to reassert its status as a platform, it’s acting even more like a publisher.īack in 2020, Spotify was celebrating its success when it signed one of the most popular podcasters, Joe Rogan, to an exclusive, multi-year podcasting deal worth $100 million for “The Joe Rogan Experience.” But the controversial host has repeatedly platformed misinformation about COVID-19, recently prompting 270 physicians and scientists to sign an open letter to Spotify demanding that it institute misinformation policies, which then led high-profile figures like Neil Young and Joni Mitchell to pull their content from Spotify. As our Equity podcast recently asked, “How many times must Spotify step on a rake?”
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